How is digitalization in Burkina Faso? We are taliking about one of the most populous countries in the whole of West Africa with a population of 18.90 million.
The rate of urbanisation is 31%, but only a small segment routinely uses the Internet and devices such as computers, smartphones and tablets.
Only 2.15 million people are in fact active web users and only 0.73% actively use social media, the most popular of which is Facebook.
Current figures compared to 2016 show a growth of 21% among web users and a +46% increase in social media use. Among digital users, 20% access the network via a desktop computer, while 77% do so through a smartphone, resulting in a slight growth of 6% compared to 2016.
Facebook remains the most used social media platform with 730 thousand active users per month, although the gender gap is wide with men accounting for 76% of users and women just 24%. Overall, this discrepancy between the sexes is a very common trend throughout the entire African continent.