An increasing number of Italian companies, such as VueTel Italia, consider the African market, from the agricultural to the digital sectors, to be full of potential. VuBlog offers a brief outline of some experiences and data that can help in understanding and getting to know this new business horizon.
Africa, Italy and geopolitics
Today, more than ever, economic and geopolitical events are closely related. Even more so if a key sector such as agriculture and a particular continent such as Africa are at the centre of the debate. The Italian Minister for Agricultural Policies Maurizio Martina is also convinced of this. In an interview with the news agency AGI he underlined how Italy – Africa agricultural cooperation “has a flywheel effect on peace and stability”.
Snapp, the Italo-African digital store
Snapp, a digital store for smartphone and tablet applications, is an example of an Italian company that has been successful in Africa in the field of new technologies. This start-up’s team is capable of offering high quality rapid service, ensuring the development of an app fine-tuned to customer needs in just 12 hours. Thus, Snapp managed to win a prize at the Global Entrepreneurship Summit 2015 in Nairobi.
The objective of E4Impact, a project of the Catholic University of Milan, is to promote the development of Italian companies in Africa. The initiative also aims to establish new social enterprises directly on the spot. So far five countries have been chosen to take part in the experience (Kenya, Uganda, Ivory Coast, Ghana and Sierra Leone) but the goal is to increase the number of countries involved in the near future.
Italy in South Africa
How much do Italian companies invest in South Africa? Today the figure is around 1 billion euro, at least according to the calculations of the Italian Institute for Foreign Trade. And the amount could grow, given the considerable potential of the area. The most interesting possibilities for development are in the field of infrastructure, green energy and agriculture.