Nigeria is booming with Facebook users

Nigeria is the most social African country, at least when you look at the use of Facebook. Recent data reveals that there are 16 million Nigerians who use the popular social network at least once a month. 7.2 million of those users, however, connect on a daily basis. This is mainly vehicular use from mobile devices (97%) where posting and sharing video content, is prominent with 52% of users. This statistic is an interesting piece of news for companies who choose to advertise their products on social networks.  78% of Nigerians with a presence on Facebook, in fact, state that they use their mobile device to find out about new products and services.

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