Social networks can help Africa to get off the ground

There is no doubt that social networks are an indispensable marketing tool. Many commercial and business activities gain new impetus thanks to the clever use of 2.0 platforms. Despite this widespread awareness, however, there are still many “dark” areas, many non-virtuous behaviours, many professionals and companies that don’t exploit this potential. The African market, given its enormous potential, is one that could benefit fully from the support of the web. The specialist portal IT News Africa has chosen 10 reasons explaining why social networks can benefit African companies.